#047 – El Haven
A Safe Place for New Mothers

Published on February 11, 2019

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When your cause is a worthy one, having an effective website for donations is sometimes all about making sure your message is carefully tailored for your audience. This is paramount.

When one thinks of good web design, two main areas immediately come to mind. The first part almost always is about good messaging. What you want to say to your audience is every bit as crucial as the actual build of the site itself. Taking the time to see things from your donors perspective and understanding their disposition is the key to success.

El Haven is doing good work in Vanuatu and is in need of funds to finish a crucial piece of infrastructure to continue their work. As most capital works go, this requires a good injection of funds and they are appealing to Australians to pitch in.

Here is where the right messaging is crucial. In the case of EL Haven, the problem that they are trying to help fix is quite confronting. The real issue here is that it might be too much for Australian audiences. So the key here is to package it up and to focus on the positives. Highlight the solutions and definitely showcase the success stories. Happy faces go a long way.

A good website for donations

Once your messaging is sorted and it’s been tested with your audience group, structuring your website to maximise donations is all about making it easy for donors.

One good tactic is to have pre-filled amounts. Make it as close to a one-click transaction as you possibly can. Choose a financial services partner that is used to dealing with Not-For-Profits.

For more tips on how to structure your site to maximise donations, this is the episode is for you.

To donate to a good cause, check the El Haven website here